As the Communications Coordinator and Graphic Designer at the University of Detroit Mercy School of Dentistry, I was tasked with creating a brand for our new mobile clinic, in 2015. I along with my colleague (Kari Radjewski) brainstormed the name of the Titan for Teeth Mobile Clinic.

After we established the name, I went to work on creating a logo, editing our Athletic Departments mascot (Tommy Titan) to be more teeth friendly. I was able to extend the brand to create various formats, such as, a van wrap, banners, flags, brochures, flyer templates, consent forms, lawn signs, stickers, boards and more.

This program is still thriving at Detroit Mercy Dental, and I am continuously stretching the brand and creating various formats as necessary.